Consumer Behaviour in Hospitality: Welcome Generation Z





Exploratory research project lasting 12 months, which aims to investigate the consumer behavior of generation Z in Portugal, with the funding of the Directorate-General for Research and Development (DGID). Led by Specialist Professors Carimo Rassal and António Fernandes, it also has the collaboration of more than 25 students of ISEC Lisboa’s Hotel Management degree, as well as of the most relevant associations and companies in the tourism sector, such as: AHRESP – Portuguese Hotel, Restaurant and Catering Association; ALEP – Portuguese Local Accommodation Association; ADHP – Portuguese Hotel Managers Association; and the XLR8 Revenue Management System.

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